What can we work through together?
I help leaders and teams work out where to go next: how to grow, what to offer, how to communicate and what needs to change. My perspective comes from more than two decades across strategy, creativity and technology.
Retail and marketing strategy
Where will the next stage of growth come from? Who is choosing you today, who isn’t, and what would give them a reason? We can work through the relationship between customer behaviour, the offer and the way people encounter the business.
Brand and communications strategy
What should the brand say, do and stand for? A position needs to show up in decisions and experience as well as language. The work is to find a relevant idea and carry it through.
Product development and transformation
What should we build, and why would people choose it? What would the organisation need to change to deliver it? Technology creates possibilities; customer context and strategic judgment help decide which ones deserve investment.
Who is this for?
Founders, business leaders, marketing and retail teams, and product or transformation teams facing a consequential decision. I’m based in Accra, with experience across West and Central African markets.
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